New identity system at JCC — new school, athletics logos

JAMESTOWN – “Green. Gold. Proud.”

Those were the words resounding at Jamestown Community College with the unveiling of a new identity system for the college at end-of-the-year student celebrations held at the Jamestown Campus and the Cattaraugus County Campus in Olean.

The system includes a new college logo as well as new logos for the college’s athletic teams – the Jamestown Campus Jay-hawks and the Cattaraugus County Campus Jaguars.

“This is an historic occasion as JCC introduces a new college identity system – a system designed to update the college’s image and to unify the college across its four physical locations as well as its fifth location – cyberspace,” said JCC President Gregory T. DeCinque.

“The demographic challenges facing the northeastern U.S. and the intensely competitive nature of today’s higher education marketplace make it more important than ever that we present a clear, unified identity to the world,” DeCinque said. “JCC’s marketing team, with our graphic design specialist Jody Perrin in the lead, have created a system that will both update and unify, as well as endure for years to come.”

According to Nelson J. Garifi Jr., executive director of marketing and academic initiatives, the new system replaces a blue-based logo that has been in place for approximately 20 years.

“The new JCC logo embraces green and gold, the colors of the college’s heritage,” noted Garifi. “By using a traditional serif font, the logo celebrates the college’s history and stability as SUNY’s first community college and one of the nation’s pioneer community colleges.

“At the same time, the dynamic nature of the central ‘C’ describes JCC as a progressive entity in motion,” he added. “The logo’s graphic element is a gold horizon line from which bright futures rise and opportunities emerge.”

Garifi noted that the new logo also celebrates JCC’s connection to SUNY, “one of the world’s largest, most respected, and most recognized higher education systems. This connection is increasingly important as we extend the college’s reach through technology and seek to attract students from greater distances,” he said.

“We are also proud to unveil the new Jayhawks and Jaguars logos today,” Dr. DeCinque told students, faculty, and staff. “As symbols of our athletic teams, the updated Jayhawks and Jaguars are strong and proud reflections of the men and women who represent JCC on soccer fields, baseball and softball diamonds, golf courses, basketball and volleyball courts, wrestling arenas, and in swimming and diving pools.”

During the logo rollout celebrations, students had the opportunity to win merchandise emblazoned with the new logos ranging from T-shirts, magnets, and stickers to temporary tattoos. The college’s campus stores have stocked their shelves with new logo items just in time for graduation gift buying and to welcome new students in the fall.

Garifi noted that while new materials are available and some signage is being updated immediately, in the spirit of environmental sustainability and fiscal responsibility, other appearances of the identity system will be phased in over time. For more information on JCC’s new identity system and how to download specific logos, visit