North Shore Arts Alliance invites applications for Art Trail

The North Shore Arts Alliance invites artists to apply for the 2014 Chautauqua-Lake Erie Art Trail (CLEAT) Open Studio Tour. In its sixth year, the CLEAT Open Studio Tour will take place Memorial Day weekend, May 24-25 and May 31 and June 1, 2014. Each artist’s studio on the CLEAT tour will be open to the public concurrently from 10 a.m. to 5 p.m. to allow for ease of visitation each Saturday and Sunday.

The goal of the CLEAT tour is to create art sales opportunities while publicizing a coherent marketable identity for the artists of Northern Chautauqua County. The 2013 Art Trail featured nineteen artists who collectively received more than 1,200 studio visits, with art buyers and art enthusiasts coming from as far away as Florida, Virginia and Ohio.

The art trail also builds strong community relationships, which is important in a mostly rural area like Chautauqua County, where it is difficult for artists to network and to meet new customers.

The primary benefit for trail artists is the marketing campaign that promotes the open studio tour. Marketing for the 2014 CLEAT tour will include a professionally designed brochure, a dedicated website (www.chautauquaarttrail.com) with artist and event information, public service announcements on regional radio stations, and advertisements and press releases in area magazines and newspapers.

The application deadline is Nov. 15. To learn more about the 2014 CLEAT Open Studio Tour or to download an application, please visit www.northshoreartsalliance.com/Membership. Artists with additional questions about the application process should contact CLEAT Coordinator Thomas Annear at 679-9254.