Johnson, Mackowiak and Associates launches website

AMHERST – Why Not Marketing, a local marketing communications firm, recently developed and launched a new website for Johnson, Mackowiak and Associates, LLP (JMA). JMA is a regional accounting firm located in Fredonia that serves the Western New York area, providing traditional accounting and auditing functions, and a wide range of tax and fiscal management advisory services.

Prior to creating the new website, the Why Not Marketing team redesigned the company’s logo, giving it a more contemporary look. Why Not Marketing then assisted JMA with securing the website’s new domain, and handled the design, content and backend development for the site.

The goal of the new website was to better inform JMA’s existing and potential clients about the range of accounting, tax and financial planning services they had to offer. The site offers biographies of each team member, a community page, a nationwide refund tracker, donation guides and a wealth of planning tools on everything from small business to college savings to retirement planning.

“JMA wanted to renew the way it presented itself as a firm and to give the community a way to really get to know them,” said Marc Adler, owner of Why Not Marketing. “But more importantly, they wanted customers to be able to use the new site as a resource tool.”

In addition to the logo and website redevelopment, Why Not Marketing regularly provides JMA with marketing consultation and also assists the firm with creative services.

Why Not Marketing specializes in providing strategic marketing consultation and planning services for small and medium-sized businesses. Established in 2012, the firm leverages Adler’s more than 30 years of local, national and international experience to help deliver powerful marketing strategies that yield meaningful results. To learn more, visit