Western New York raises $114,531 through Spring It On
BUFFALO – Western New York celebrated Thursday as the first day of Spring by giving generously through Spring It On, a 24-hour online fundraising event. More than $114,000 was raised to benefit a diverse group of non-profit organizations that posted and tweeted about the unique one-day event that began at 8 a.m. Thursday and ended 24 hours later.
The amount raised was a significant increase over the $76,000 donated in 2013, the event’s inaugural year.Arts and cultural, education, health and human services, environmental, religious and animal protection organizations were among the beneficiaries of the contributions.
Spring It On is an online giving event created and powered by the United Way of Buffalo and Erie County and is designed to raise awareness and funds for not-for-profit organizations. The event was expanded this year beyond Erie and Niagara counties to include Chautauqua, Allegany and Orleans counties and grew from 182 participating organizations last year to nearly 250 this year. Spring It On was modeled on successful one-day fundraising events in other communities, including Rochester’s ROC The Day event.
The event’s goal is to mobilize citizens for one day of giving to strengthen and support our community. Individuals were able to make a one-time, secure, online donation to the local not-for-profit agency of their choice through a specially designed website, www.springiton.org. United Way and participating agencies promoted the event through social media messaging, website communication and traditional marketing initiatives. All 501(c)3 organizations in the five counties were eligible to participate. Each organization set their own fundraising goals and promoted the event directly to their supporters.